For every waist
and every body.

Waistbeads + Community =
A Space for Self-Love

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  • BLACK + WOMAN OWNED 🧚🏾

  • BLACK + WOMAN OWNED 🦋

  • BLACK + WOMAN OWNED 💫

  • BLACK + WOMAN OWNED 🧚🏾

  • BLACK + WOMAN OWNED 🦋

  • BLACK + WOMAN OWNED 🧚🏾

  • BLACK + WOMAN OWNED 💫

  • BLACK + WOMAN OWNED 🦋

  • BLACK + WOMAN OWNED 🧚🏾

  • BLACK + WOMAN OWNED 💫

Fitbeads is a self-love platform centering
culturally rich waistbeads as a means of self-
care and body acceptance.

Browse the New Collection: “Something Like Home

Self-Love
Through Culture
& Community

We’re on a mission to extend the
cultural practice of African waist beads into the wellness space to strengthen women’s relationships with their bodies and champion body acceptance, care, and positivity.

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What are Waist Beads?

Waist beads are an African tradition that can be found all across the continent and throughout the diaspora. One of the earliest documented uses of waist beads was in ancient Kemet, now Egypt, where women wore layers of beads called girdles. They have been used in various ways and have taken on a multitude of meanings including body shaping and awareness, lingerie/sensual adornment, coming of age initiations, wedding gifts/bride price, to indicate societal status, and to connect with your feminine essence.

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  • JIGIDA

  • IBÈBÉ

  • MGBAJI

  • SHANGA ZA KIUNO

  • BIN BIN

  • DJELIDJELI

  • MIKANDA

  • LAGIDIGBA

  • JIGIDA

  • IBÈBÉ

  • MGBAJI

  • JIGIDA

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