for every waist, for every-body.
We're dismantling misogynistic body-shaming culture one waist bead at a time. Fitbeads is continuing the beautiful African tradition of waist bead wearing as a culturally informed and body positive way to keep track of changes in a woman’s body (and life).
start your fitbead journey here
Our mission is to remind women that they are beautiful at every stage of their journey. Join one of the our communities below for support, inspiration and sisterhood.
we support local artisans
All of our waist beads are ethically and sustainably hand-made in Ghana, by local jewelry artisans. We believe in trade, not aid. Our goal is to create jobs and meaningfully contribute to the growing number of goods manufactured and exported from Africa every year.